Business development white paper

Taking out insurance is a hassle for the consumer. They don’t want to do it. Anything that can be done to quicken and improve the service will have tangible benefits to Direct Line.

The company’s current advertising campaign encourages consumers to use Direct Line’s web site to obtain a quote. The more attractive the online experience, the more people will be tempted to use it. This can be achieved by wizards, simple walkthroughs and other graphic elements, tied in with the company’s media advertising.

Fundamentally, the online experience must be fast and reliable. Ideally, it should also be fun.

The Response Group’s web designers and programmers can help develop the Direct Line site, drawing in consumers and encouraging them to obtain a quote and become customers.

However, offering an attractive online experience is only the start. The Response Group’s forward thinking development strategy can help Direct Line gain more information from the customer and make the most of the information once they’ve received it. In fact, this information can form an attractive revenue stream in itself.

Sound too good to be true?

How far Direct Line feels able to take this strategy is up to the company. You don’t have to go the whole way. But once we’ve shown you how The Response Group can help you maximise your customer information — and steal the march on all your competitors — we’re sure you’ll want to be involved.