SalesLogix display advert

Product: brand-name CRM software

Target: sales managers of mid-sized organisations

Full page display advert for a national reseller campaign in computing and sales/management magazines, also made available as fold-to-reply mailers. The reseller's contact details are held in the yellow box at the bottom.

The text reads:

"Once the tether's cut, you're on your own.

"As a sales manager, the success of your team depends on your skill and the tools at your disposal.

"With SalesLogix you can accurately forecast sales by rep, region, lead source or probability of close.

"You can analyse trends, view calendars for your entire team, manage contacts and accounts intuitively, minimise all that paperwork.

"And just like hitting a thermal, when you're hoping to clinch the big deal, SalesLogix opens the whole sky."